Business/Marketing

Trade Show Booth Design Considerations For Success

One of the busiest times of the year for a trade show display and elements specialist is during the summer. There is a high level of vendor and attendee traffic at trade shows throughout the country. This high number of people creates a great deal of pressure on all trade show booth operators. An operator must effectively manage the number of vendors and attendees who visit their booth throughout the entire show. This article will highlight some trade show booth design and elements for items that should be strongly considered and used.

*Line up your exhibits correctly – If your trade show booth is not positioned correctly you will be forced to run around in circles and will not receive many positive responses from your potential clients. When a potential client walks into your exhibit space they must be greeted by your banner and be directed to one area or another. If your exhibit space is not properly organized, your customers will leave the event without making any purchase. This can result in lost sales and a diminished performance at the event.

*Use an effective sales and communication strategy – Your trade show booth display and elements must have a well designed and coordinated plan of action. This plan of action should include what type of vendors, attendees, and giveaways you will have on hand and when you will have them. In addition to having the proper displays on hand, you also must ensure that your attendees are directed to the displays at each trade show. This means having signs strategically placed throughout the exhibit that identifies the various displays, vendors, and giveaways. It is also important to have a designated person(s) who will be roaming the floor at each trade show to personally welcome new and past attendees. Trade shows employees are a great resource for directing attendees towards your booth and providing information about the show.

*Avoid the’stuck’ exhibit – A well run trade show booth must always have a few ‘in your face’ moments. This is where the trade show booth draws the attention of attendees. If your booth is bland, boring and does not generate interest, then the trade show booth is said to be stuck. Many exhibitors become stuck with a booth style that is overly simple. They spend a lot of time trying to figure out how to design their exhibit without attracting attention. While this may sound like a good idea, sticking to an overly simple booth style will often result in stalls and areas that are either blank or cluttered.

*Conduct research – As an exhibit partner, you need to conduct adequate research prior to the start of the trade show. You need to know what type of vendors are attending the event and who their top customers are. This will help you identify which trade show booth design considerations need to be made. Your exhibit partner may also provide information that will make designing the booth easier.

*Avoid the dead end – There are many ideas that can get your exhibit off to a great start. However, many companies get stuck at some point in the trade show design process. There are a number of reasons why companies get stuck. Some fall victim to limited resources. For example, if there are only a handful of companies exhibiting at a trade show, you might want to think about the benefits of using multiple displays or using different types of displays. If there are several companies using similar trade show booth styles, then the trade show display may need to be customized to meet the needs of each exhibit partner. For more info on trade show displays visit www.carolinasignage.com.