Browse Tag by Wayfinding Sings
Business/Marketing

Choosing the Right Outdoor Signs

Aluminum outdoor signs are ideal for outdoor signage. They’re most often used in parking lots and are also used for no-parking and other outdoor advertising signs. They’re easily hung with drilled holes into a concrete or metal surface and then hung using double-sided tape. Aluminum signs come in medium to large sizes.

Aluminum outdoor signs fare well even in harsh weather conditions. Weather resistance is a great benefit. Outdoor signage materials that resist fading in the sun are especially great. Signs in the outdoors don’t have to be white! Many companies offer colored a-frames, as well as custom colors.

Aluminum outdoor signs require very little care and maintenance. They’re lightweight and can be easily folded for storage or transportation. Aluminum materials are extremely durable, so they can stand up against even the strongest winds. Aluminum materials are also lightweight, so they won’t bog down your vehicle’s suspension system like other heavier metals. If you live in an area where there are a lot of severe winter and snow storms, a lightweight sign could be the perfect solution.

Most aluminum outdoor signs consist of a base with a flexible polyethylene or vinyl banner on top. A flexible vinyl banner can be used to make a personalized, custom made sign, or you can choose to purchase one that’s pre-made and ready to go. Flexible banners are usually more affordable because they don’t have to be made to order and they take less time to make. Pre-made vinyl banners are typically made to order, but many sign company in Boynton Beach will create a vinyl banner that’s designed to look like a traditional outdoor sign.

Vinyl banners can also be printed in full color, or in color mini colors. Both options are available on a large selection of outdoor signs in varying sizes and styles. Some people prefer to print their outdoor signage on colored vinyl, while others prefer to stick with black and white lettering for their sign material. When choosing between acrylic and vinyl banners for your outdoor signs, consider your budget, the look of your business, and the size of your sign. Smaller outdoor signs may not need as much lettering, so you can still get great results with either type of sign material.

The last option for your outdoor signs is a-frames. A-frames are modern, unique outdoor signs that work well in the city, in the country, or outside the city. You can find a-frames made from a variety of materials, including aluminum, stainless steel, and wood. You’ll need to determine which material best suits your specific needs, and then decide whether your a-frame sign will be visible from passing vehicles, or whether visibility will be limited to other drivers passing by or the general public.

Business/Marketing

Trade Show Booth Design Considerations For Success

One of the busiest times of the year for a trade show display and elements specialist is during the summer. There is a high level of vendor and attendee traffic at trade shows throughout the country. This high number of people creates a great deal of pressure on all trade show booth operators. An operator must effectively manage the number of vendors and attendees who visit their booth throughout the entire show. This article will highlight some trade show booth design and elements for items that should be strongly considered and used.

*Line up your exhibits correctly – If your trade show booth is not positioned correctly you will be forced to run around in circles and will not receive many positive responses from your potential clients. When a potential client walks into your exhibit space they must be greeted by your banner and be directed to one area or another. If your exhibit space is not properly organized, your customers will leave the event without making any purchase. This can result in lost sales and a diminished performance at the event.

*Use an effective sales and communication strategy – Your trade show booth display and elements must have a well designed and coordinated plan of action. This plan of action should include what type of vendors, attendees, and giveaways you will have on hand and when you will have them. In addition to having the proper displays on hand, you also must ensure that your attendees are directed to the displays at each trade show. This means having signs strategically placed throughout the exhibit that identifies the various displays, vendors, and giveaways. It is also important to have a designated person(s) who will be roaming the floor at each trade show to personally welcome new and past attendees. Trade shows employees are a great resource for directing attendees towards your booth and providing information about the show.

*Avoid the’stuck’ exhibit – A well run trade show booth must always have a few ‘in your face’ moments. This is where the trade show booth draws the attention of attendees. If your booth is bland, boring and does not generate interest, then the trade show booth is said to be stuck. Many exhibitors become stuck with a booth style that is overly simple. They spend a lot of time trying to figure out how to design their exhibit without attracting attention. While this may sound like a good idea, sticking to an overly simple booth style will often result in stalls and areas that are either blank or cluttered.

*Conduct research – As an exhibit partner, you need to conduct adequate research prior to the start of the trade show. You need to know what type of vendors are attending the event and who their top customers are. This will help you identify which trade show booth design considerations need to be made. Your exhibit partner may also provide information that will make designing the booth easier.

*Avoid the dead end – There are many ideas that can get your exhibit off to a great start. However, many companies get stuck at some point in the trade show design process. There are a number of reasons why companies get stuck. Some fall victim to limited resources. For example, if there are only a handful of companies exhibiting at a trade show, you might want to think about the benefits of using multiple displays or using different types of displays. If there are several companies using similar trade show booth styles, then the trade show display may need to be customized to meet the needs of each exhibit partner. For more info on trade show displays visit www.carolinasignage.com.